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Facebook Reactions in Customer Retention.

Facebook Reactions Segmentare Customer Retention 1. Introducerea. Va propun sa incercam sa intelegem impactul ultimei miscari a Facebook asupra strategiilor de Customer Retention si sa aflam macar o parte din motivele care au stat in spatele acestei miscari. Si aici nu ma refer la evidenta [...]

By |2018-02-01T22:01:49+02:00February 26th, 2016|Opinii|0 Comments

Robert Murray: “Always Over React to Values Violations.”

About our guest. Robert Murray is a leadership expert, with over 25 years of business experience,  partner at Incrementa Consulting Inc., critically-acclaimed Author, and Global Speaker. He has held many important titles across the globe (including Vodafone Romania) and is an active Executive Advisor and Strategic Facilitator to many Fortune 1000 companies. On January 12th 2016 he re-launched his latest book It's [...]

By |2018-02-01T22:01:49+02:00January 12th, 2016|Opinii|0 Comments

Brands that don’t lose. Their sense(s).

Richard Min, Manager EMEA at Air Aroma Group (a pioneering scent solutions company, the international leader in providing scent marketing solutions, fragrances and technologies), is sharing with us some of the Scent Marketing secrets. If you want to find out how to deliver Loyalty without points, cards or insignificant discounts, this is the interview to read. Air [...]

By |2018-02-01T22:01:50+02:00January 4th, 2016|Point of view|0 Comments

Customer Retention – cei mai importanti 10 indicatori

Care sunt principalii indicatori pentru a monitoriza performanta unei strategii de Customer Retention? De multe ori, manati de presiunea obiectivelor si termenelor, avem tendinta sa incepem sa lucram la strategii fara sa conturam definitiile la care ne raportam. Pe parcurs, atunci cand ne blocam in schimburi de argumente pro sau contra [...]

By |2018-02-01T22:01:50+02:00December 19th, 2015|Opinii|0 Comments


I don't believe in retention strategies with aggres-sive pricing if these are added to pseudo-loyalty con-cepts as the ones above, or if they are the only ones used. I believe these are the most effective customer re-tention tactics, but not as a one size fits all principle.

By |2018-02-01T22:01:50+02:00October 25th, 2015|Point of view|0 Comments
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