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Customer Experience without big data.

Customer Experience without Big Data. Never. As a business, you can't grow anymore if you don't collect and use customer data to create personalized experience. This is an article that summarizes the actual CX landscape and doesn't talk only about customer expectations, but about marketers expectations. A Data-Driven Approach To Customer Retention [...]

By |2018-02-01T22:01:50+02:00December 13th, 2015|Industry News|0 Comments

Customer Experience in 2016

10 years ago, Google knew almost nothing about Customer Experience . In 2015, the Customer Experience strategy was a priority. In 2016, according to Forrester, it will become critical to success. Are we prepared? 2016: CX Leaders Will Adopt Agile, Insight-Led Innovation To Fuel Customer Obsession „In [...]

By |2018-02-01T22:01:50+02:00December 1st, 2015|Industry News|0 Comments

Customer Experience. That’s all folks?

An article in which the author draws parallels between the evolution of Six Sigma and the Customer Experience. Briefly, he asks a good question, very good one: “Are we really trying to improve customer experience or are we just trying to improve out net promoter score (NPS)?” And talks about the main challenges of customer experience [...]

By |2018-02-01T22:01:50+02:00December 1st, 2015|Industry News|0 Comments
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