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Brands that don’t lose. Their sense(s).

Richard Min, Manager EMEA at Air Aroma Group (a pioneering scent solutions company, the international leader in providing scent marketing solutions, fragrances and technologies), is sharing with us some of the Scent Marketing secrets. If you want to find out how to deliver Loyalty without points, cards or insignificant discounts, this is the interview to read. Air [...]

By |2018-02-01T22:01:50+02:00January 4th, 2016|Point of view|0 Comments


I don't believe in retention strategies with aggres-sive pricing if these are added to pseudo-loyalty con-cepts as the ones above, or if they are the only ones used. I believe these are the most effective customer re-tention tactics, but not as a one size fits all principle.

By |2018-02-01T22:01:50+02:00October 25th, 2015|Point of view|0 Comments
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