Amongst all the changes that we have seen in business and life recently, the biggest one I see (and welcome with open arms) is people getting in touch with their personal values.
Values are those invisible things that get instilled inside of us from the time we are born. Our parents, grandparents, extended family, siblings, friends, teachers and coaches all share their personal values with each of us. Then, once we reach adulthood, we have a set of guiding principals programmed into our ‘software’ that help make choices all through life.
Guiding principals like integrity, honesty, family, health, freedom, etc.
Organizations have values as well. Until recently, they were usually something that was posted on the Boardroom wall or made into a sticker that went onto the back of an employee ID card. Little attention was ever paid to the values other than that.
Evolved organizations are now bringing their value set out into everyday conversations. They are recruiting people that are aligned with the company’s values. They work with customers that also align with the values. It has become the defining point for an organization’s culture (after all, you always get the culture you deserve).