Facebook Reactions Segmentare Customer Retention 1. Introducerea. Va propun sa incercam sa intelegem impactul ultimei miscari a Facebook asupra strategiilor de Customer Retention si sa aflam macar o parte din motivele care au stat in spatele acestei miscari. Si aici nu ma refer la evidenta [...]
About our guest. Robert Murray is a leadership expert, with over 25 years of business experience, partner at Incrementa Consulting Inc., critically-acclaimed Author, and Global Speaker. He has held many important titles across the globe (including Vodafone Romania) and is an active Executive Advisor and Strategic Facilitator to many Fortune 1000 companies. On January 12th 2016 he re-launched his latest book It's [...]
Uber Case Study Surge pricing Customer Retention 1. Introducerea. Segmentarea. Acest articol nu este despre fairness, despre cat de etic este pretul practicat de Uber de revelion sau despre "valul" provocat in social media. Acest "val" arata, totodata, si cat de mare e Uber si, [...]
Richard Min, Manager EMEA at Air Aroma Group (a pioneering scent solutions company, the international leader in providing scent marketing solutions, fragrances and technologies), is sharing with us some of the Scent Marketing secrets. If you want to find out how to deliver Loyalty without points, cards or insignificant discounts, this is the interview to read. Air [...]
Care sunt principalii indicatori pentru a monitoriza performanta unei strategii de Customer Retention? De multe ori, manati de presiunea obiectivelor si termenelor, avem tendinta sa incepem sa lucram la strategii fara sa conturam definitiile la care ne raportam. Pe parcurs, atunci cand ne blocam in schimburi de argumente pro sau contra [...]
What are the main indicators for monitoring the performance of a Customer Retention strategy? Many times, due to objectives and deadlines constrains, we tend to start working on strategies development without clarifying the main definitions to work with. While deploying the strategy, when we get stuck in pros and cons around [...]
I don't believe in retention strategies with aggres-sive pricing if these are added to pseudo-loyalty con-cepts as the ones above, or if they are the only ones used. I believe these are the most effective customer re-tention tactics, but not as a one size fits all principle.