#bigdata

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Customer Experience without big data.

Customer Experience without Big Data. Never. As a business, you can't grow anymore if you don't collect and use customer data to create personalized experience. This is an article that summarizes the actual CX landscape and doesn't talk only about customer expectations, but about marketers expectations. A Data-Driven Approach To Customer Retention [...]

By |December 13th, 2015|Industry News|0 Comments

It’s not all about Big Data

Big data already became insufficient. Companies that will manage to implement algorithms for making the most of the huge quantity of data available, generating direct impact on customer decision, we be more valuable than the ones that will just “sit” on an unorganized set of data. The Arrival of Algorithmic Business [...]

By |October 19th, 2015|Industry News|0 Comments