Mihai Dragnea

/Mihai Dragnea

About Mihai Dragnea

Experienta de peste 8 ani in Customer Retention si 11 ani de experienta profesionala in companii de top din Telecom, Banking & IT.

Autor al primei carti despre Customer Retention din Romania. Doctorand in Cybernetica si Statistica – Statistici Informationale cu aplicatii in Management si Marketing.

Retaining Customers in Virtual Reality?

Before reading the following article, for a complete experience, click  PLAY. Virtual Reality Marketing Customer Retention 1. Introduction. Not very long ago, I had the opportunity to join for lunch some extremely special people – colleagues from the other part of the world. From around [...]

By |July 10th, 2017|Point of view|0 Comments

Customer Retention în Virtual Reality.

Înainte de a citi acest articol, pentru o experiență completă, click PLAY. Virtual Reality Marketing Customer Retention 1. Introducerea. Acum nu mult timp, am avut ocazia să stau la masă cu oameni ieșit din comun de speciali - colegi din partea cealaltă a lumii. Peste lumea [...]

By |July 10th, 2017|Opinii|0 Comments

Despre pariul Facebook pe Oculus Rift

Un articol de citit, de inchis, de redeschis, de recitit si de tinut minte. Spune despre Virtual Reality mai multe decat poate suntem pregatiti. Dar nu vom fi niciodata pregatiti sa il citim. Asadar, e un moment bun sa incepeti acum. Why Facebook’s $2 Billion Bet on Oculus Rift Might One Day Connect Everyone on [...]

By |May 30th, 2016|Stiri din industrie|0 Comments

Facebook Reactions in Customer Retention.

Facebook Reactions Segmentare Customer Retention 1. Introducerea. Va propun sa incercam sa intelegem impactul ultimei miscari a Facebook asupra strategiilor de Customer Retention si sa aflam macar o parte din motivele care au stat in spatele acestei miscari. Si aici nu ma refer la evidenta nevoie a [...]

By |February 26th, 2016|Opinii|0 Comments
  • #ItsAlreadyInside

Robert Murray: “Always Over React to Values Violations.”

About our guest. Robert Murray is a leadership expert, with over 25 years of business experience,  partner at Incrementa Consulting Inc., critically-acclaimed Author, and Global Speaker. He has held many important titles across the globe (including Vodafone Romania) and is an active Executive Advisor and Strategic Facilitator to many Fortune 1000 companies. On January 12th 2016 he re-launched his latest book It's [...]

By |January 12th, 2016|Opinii|0 Comments
  • Uber Pricing - Customer Retention

Uber. O analiza din perspectiva Customer Retention.

Uber Case Study Surge pricing Customer Retention 1. Introducerea. Segmentarea. Acest articol nu este despre  fairness, despre cat de etic este pretul practicat de Uber de revelion sau despre "valul" provocat in social media. Acest "val" arata, totodata, si cat de mare e Uber si, pe cale [...]

By |January 10th, 2016|Opinii|0 Comments

Brands that don’t lose. Their sense(s).

Richard Min, Manager EMEA at Air Aroma Group (a pioneering scent solutions company, the international leader in providing scent marketing solutions, fragrances and technologies), is sharing with us some of the Scent Marketing secrets. If you want to find out how to deliver Loyalty without points, cards or insignificant discounts, this is the interview to read. Air [...]

By |January 4th, 2016|Point of view|0 Comments
  • KPI Customer Retention

Customer Retention – 10 most important indicators

What are the main indicators for monitoring the performance of a Customer Retention strategy? Many times, due to objectives and deadlines constrains, we tend to start working on strategies development without clarifying the main definitions to work with. While deploying the strategy, when we get stuck in pros and cons around a decision, [...]

By |December 19th, 2015|Point of view|0 Comments
  • KPI Customer Retention

Customer Retention – cei mai importanti 10 indicatori

Care sunt principalii indicatori pentru a monitoriza performanta unei strategii de Customer Retention? De multe ori, manati de presiunea obiectivelor si termenelor, avem tendinta sa incepem sa lucram la strategii fara sa conturam definitiile la care ne raportam. Pe parcurs, atunci cand ne blocam in schimburi de argumente pro sau contra unei decizii, [...]

By |December 19th, 2015|Opinii|0 Comments

Customer Experience without big data.

Customer Experience without Big Data. Never. As a business, you can't grow anymore if you don't collect and use customer data to create personalized experience. This is an article that summarizes the actual CX landscape and doesn't talk only about customer expectations, but about marketers expectations. A Data-Driven Approach To Customer Retention [...]

By |December 13th, 2015|Industry News|0 Comments