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10 years ago, Google knew almost nothing about Customer Experience . In 2015, the Customer Experience strategy was a priority. In 2016, according to Forrester, it will become critical to success. Are we prepared?

2016: CX Leaders Will Adopt Agile, Insight-Led Innovation To Fuel Customer Obsession

„In 2015, customer experience (CX) rose to the No. 1 priority for business and technology leaders. In 2016, it will be among the top 10 critical success factors determining who will win and who will fail in the age of the customer. And for good reason: Better customer experience correlates with stronger revenue growth. But this is only true when competitors provide meaningful differences in the experiences they offer and unsatisfied customers…”

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